LUSH COSMETICS
4 GATHERED PROJECTS
4 GATHERED PROJECTS
INTRODUCTION
As a part of my digital design studies I was asked to work with a "client" of my choice. I chose the well known and loved natural cosmetics company Lush. The brand has a playful, creative and fun visual identity I really like. Over the course of a few months I designed a variety of projects to Lush in line with the brand identity.
BROCHURE
An introduction to the company, but with a fun twist! I went for a playful design where the viewer gets to enter a little Lush world through the front doors.
An introduction to the company, but with a fun twist! I went for a playful design where the viewer gets to enter a little Lush world through the front doors.
POSTER 1
An A3 poster designed with the Lush stores in mind. The poster is meant to be placed above the washing area and attract the customers with the eye catching typography. The goal is to bring awareness to our hygiene during the pandemic while at the same time encouraging customers to try out the soaps.
An A3 poster designed with the Lush stores in mind. The poster is meant to be placed above the washing area and attract the customers with the eye catching typography. The goal is to bring awareness to our hygiene during the pandemic while at the same time encouraging customers to try out the soaps.
POSTER 2
Lush did a collab with Humane Society International a few years back and redesigned their schampoo bar New. So basically – the new New. I played around in Photoshop and did my take on a belated poster.
COFFEE BAG
What would it look like if Lush produced a bag of coffee? That is what I explored visually in this project. I decided on a limited edition Christmas campaign since Lush is well known for their seasonal products. The flavour profile is inspired by the best selling winter bath bomb Butterbear. The color palette represents creaminess, toffee, winter and coffee.
